FourStage & Co.The 90-Day Sprint →
✦  THE JOURNEY

Three months. Four stages.
Nothing built out of order.

The Brand Foundation Sprint rebuilds your brand, your website, and the systems underneath — in sequence, as one engagement. Here is exactly what happens, what you bring, and what leaves the room clearer than it entered.

DAY 01
DAY 90
✦  THE PREMISE

Sequence determines
what the work can become.

A strong brand is not a logo first. It is clarity first — then position, expression, and a system your team can actually use.

The Sprint moves through four connected stages across three focused months. Every decision gives the next one more power.

✦  HOW THE 90 DAYS FIT TOGETHER
Month 01Foundation · $5,000
Month 02Activate Build · $6,500
Month 03Thrive · from $697/mo
01 Inspire1–15
02 Define16–40
03 Activate41–75
04 Thrive76–90
Day 13060Day 90

The stages don't stop at month boundaries — Define finishes inside Month 02, and Activate runs into Month 03. The method leads. The calendar follows.

✦  LENS 01 — THE COMMERCIAL STEPS

Each month ships.
Each month earns the next.

01
Foundation
Days 1–30 · Brand Foundation Sprint
$5,000 flat

The thinking and the identity.

Inspire runs its full course; Define begins. We uncover what is true, decide what the brand stands for, and design the identity to carry it.

We do together

Founder interviews, audience insight, competitive review, Business Growth Hierarchy℠ placement, positioning, messaging platform, and the identity system — logo, color, type, voice. Your foundational CRM gets stood up alongside.

You leave with

A strategy you can say out loud, a complete identity system, and a CRM that's ready to catch what the brand attracts.

Month ends with: a decision, not an obligation. Everything you paid for is yours either way.

02
Presence
Days 31–60 · Activate Build
$6,500

The brand becomes something the market can find.

Define concludes; Activate takes over. Strategy that stays in a PDF is decoration — this month it becomes a website and a pipeline.

We do together

Sitemap and page copy, the lead-generating website built on the new identity, launch collateral, and the wiring underneath — forms to CRM to follow-up, so no inquiry ever falls on the floor.

You leave with

A live website that sells while you work, and a pipeline that runs without sticky notes.

Month ends with: launch. And another decision.

03
Momentum
Days 61–90 · Thrive
from $697/mo

The engine gets a driver.

Activate finishes; Thrive sets the rhythm. The measure of the work is what happens when we step back.

We do together

Launch push, tuning what the data tells us, closing the gaps your 20-systems checklist exposed, and training your team to run it.

You leave with

A growth rhythm, a dashboard you actually read, and a business that runs on the new foundation.

Month ends with: Day 91 belongs to you — with us on retainer, or without us. It works either way.

✦  LENS 02 — THE FOURSTAGES℠ METHOD

Four stages. Strict order.
Each one feeds the next.

01InspireDays 1–15

See the business clearly.

We uncover what is true, what is unclear, and what must be aligned before anything is designed.

We do together
  • Founder and stakeholder discovery
  • Audience and market insight
  • Competitive landscape review
  • Business goals and growth constraints
You leave with
  • A strategic discovery brief
  • Shared priorities
  • A clear definition of the problem
02DefineDays 16–40

Decide what the brand stands for.

We turn what we uncovered into commitments: one position, one message, one identity. Nothing generic survives this stage.

We do together
  • Positioning and messaging workshops
  • Naming, voice, and verbal identity
  • Identity design rounds with real decisions
You leave with
  • The complete identity system
  • The exact words that go with it
  • A brand guide your team can use
03ActivateDays 41–75

Build it into the world.

Strategy that stays in a PDF is decoration. This is where it becomes a website, a pipeline, and collateral that carries the brand without you in the room.

We do together
  • Lead-generating website on the new identity
  • Launch collateral
  • CRM and automation wiring
  • Launch preparation
You leave with
  • A live site that generates leads
  • Systems that follow up before you remember to
  • Launch-ready collateral
04ThriveDays 76–90

Make it run without us.

The measure of the work is what happens when we step back.

We do together
  • Launch, measure, and tune
  • Close the gaps your 20-systems checklist exposed
  • Train your team to drive the machine
You leave with
  • A growth cadence and a dashboard you actually read
  • Clear reporting rhythm
  • A Day-91 plan that doesn't require us
DAY 01Scattered ideas.
DAY 90A foundation that holds.

Two openings a month.
One 15-minute conversation.

No slides, no pitch. We'll talk about where your business is right now, what's costing you momentum, and whether the Sprint is the right fix. If it's not, we'll tell you — and point you somewhere useful.

Book a Free 15-Min Discovery Call